Whether you're a five-person local shop or a national brand, set your price, your goals, your terms. Negotiate with proven creators or open it up for anyone to submit.
I'm a business →From 500 followers to 5 million, negotiate a rate if you've got the following, or submit content on spec if you're just starting out. Either way, terms are clear before you commit.
I'm a creator →A business posts what they want and what they're willing to pay — a five-person shop with a $200 budget and a national brand with a five-figure campaign use the exact same tool. Creators respond by negotiating a rate or submitting content outright, whether they've got 800 followers or 800,000. Funds sit in escrow until the business approves the work, so nobody's guessing, and nobody's exposed.