The quick disclosures and tips scattered across the site cover the moment they're needed — this page is the deeper version, worth a read before your first listing or your first submission, and worth coming back to.
Negotiate works best when you want a specific creator, an ongoing relationship, or you're running a bigger campaign where one-on-one terms actually matter. Submit works best when you want volume or variety fast, or want to discover talent you'd never have found by browsing profiles.
Negotiate makes sense once you've got real stats to back up an ask — your rate, your reach, your engagement. Submit is often the faster path to your first paid deal, since there's no follower minimum and no pitch required — you're judged purely on the work you send in.
Use Suggested when authenticity matters more than exact wording — reaction content, lifestyle content, anything where a creator's own voice is the point. Use Strict when specific facts have to be included — a price, a spec, a detail your business actually needs said correctly.
If a listing is marked Strict, follow its requirements exactly — those are non-negotiable. If it's Suggested, you've got real creative room — no script required, but structure still helps. A pattern worth borrowing:
Some listings include supplied footage, b-roll or clips a business offers to splice in. Use it or don't — it's source material, not a takeover of your edit. You keep full creative control over the final piece either way.
Base-plus-bonus only makes sense when a creator's own audience is doing the reach — that's why bonus tiers only exist on Creator-posts listings, never on rights-purchase ones. If you're buying content outright, price it as a flat rate instead.
Back your ask with real numbers, not just a gut feeling — average views, engagement rate, past brand deal rates if you've got them. And weigh what's actually being asked: a business buying perpetual usage rights is asking for a lot more than one organic post, so it's fair to ask for more in return.
Judge submissions on the work itself, not the follower count next to the name — that's the whole point of the Submit model. Use Not for us to keep your queue clean the moment you know, or just leave it — anything still pending resolves automatically once your deadline passes. Once you approve, the clock on payment starts, not before.
Payment releases once your content has been live for the agreed window — not the moment it's approved. That protects the business from content going up and disappearing right away, but it protects you too: once that window passes, payment releases automatically, and the business can't just sit on it.
Nothing here guarantees results — no platform can. Treat every listing as a calculated, targeted risk, more directed than traditional advertising since you're reaching a real audience through a real person, but a risk all the same.
That's normal, not a reflection of you — businesses are matching to a specific brief, not ranking creators. What actually compounds over time is your track record: on-time delivery, brief accuracy, content quality. Treat your first few deals as building the reputation your later ones will lean on.